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American Apparel understands that flaunting a tight ass in a yoga pose is the way to sell spandex to the masses. If only AA grasped the importance of alignment in asanas. The Yoga Doctor and I desperately want to step into the photo and roll the model’s shoulders back in upward dog to open her chest. The poor thing may be beautiful, but her hamstrings are too tight to do a good downward dog. Oh American Apparel details matter. Luckily, improper yoga alignment won’t cost you like using Woody Allen’s image, without his permission, on a billboard.
(via Elephant Journal)
This week Lululemon Athletica posted more than double fourth quarter earnings compared to last year’s results. Clearly, the knowledge that Lulus will always wick away the moisture, lift your ass and never give you a camel toe has convinced countless yogis that buying 100 dollar yoga pants is essential. Admittedly, putting together the money for a pair of Groove pants isn’t easy, especially when you’re on unemployment, but no one said that the path to enlightenment was going to be easy.